Changing company logos
Ever notice how companies have changed their logos and trademarks over the years? BK went from “Have it your way” to “wake up with the (creepy) king” and other assorted homo-erotic king-related commercials.
Qwest was running their “Spirit of Service” commercials where the service representative would say, “That’s our Spirit of Service (slight pause) in action.” I’m guessing it sounded too much like: “Spirit of Service inaction” and it’s now just “Spirit of Service”.
McDonald’s used to be… anyone remember? Now it’s, “I’m loving it.”
Amazingly, the last one happens to be just a company name: “Chase”. They didn’t really change any logos or catchphrases that I’m aware of, this is just what they do to their customers, chase them away. Chase not too long ago purchased Bank One, another stellar customer service example. I was never impressed with Bank One and the only reason I ever had anything to do with it was somehow I married into a family that used the bank.
I write additional not so glowing opinion about Chase in a recent post.
